Here to Unify the Outdoors

By bringing Alberta's outdoor industry together, Project Elevation seeks to benchmark, represent, and validate the high standards and professionalism that exists in the industry.

We're advancing:

• Recognition
• Resources
• Representation

What are we doing?

• January 2026 consultation: We're going to be refining and developing the National Occupational Standards to reflect the high level of skill and professionalism that exists in the industry. Sign up to attend below!
  Areas of focus will include
  • Group management and leadership skills
  • Risk management and situational awareness
  • Cultural awareness
  • Environmental ethics
  • Equity, inclusion and accessibility

• Establishing benchmarks: Strong National Occupational Standards will establish a strong benchmark of professionalism in the outdoor industry, regardless of the technical context of a guide or operator.
• Creating industry led tools: In year 3, we'll develop tools for employers to increase professionalism, skills, and standards in the industry. These tools will be industry led.

*We thank the Province of Alberta for funding this project and seeing the immense value in the outdoor industry.